Monthly Archives: November 2010

Every time Apple releases a new product, it becomes more and more clear that no other company really gets it. The next war for winning consumers’ hearts – in both hardware and software – will not be based on tech specs, but on usability and user experience. Computers are already way faster than the majority of people need. Things like the iPhone and iPad don’t even mention specs like processor speed or RAM anymore because it really doesn’t matter. What matters is the experience. Apple understands this, and has been growing by leaps and bounds the last few years because this is what they do best. Continue reading →