Keith Lang's Top 10 UX Myths

I heartily agree with what Keith Lang has written over at Think Vitamin with his top 10 UX myth list:

  1. The Design Has to be Original
  2. People Read
  3. People Know What They Like
  4. Design Always with Implementation in Mind
  5. Can’t Decide? Make it a Preference
  6. If you Have Great Search, You Don’t Need Great Information Architecture
  7. UX Design Stops at the Edges of the Product
  8. Design to Avoid Clicks
  9. People Don’t Change
  10. If the Design is a Good One, You Don’t Need to Test It

Go and read the full article, no matter what you design and build it is full of excellent examples:

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